Device for determining the television viewer's reactions on a video advertising spot

Abstract

Abstract A device for determining the television viewer's reaction to one or more video sequences, in particular an advertising spot, stored on a video tape and played back on a video recorder, comprises at least one monitor for playing back the video spot and an apparatus for generating an assessment signal by viewers while watching the video sequences. To achieve a more rapid, more individual and more interpretable evaluation, provision is made for each individual subject to be allocated a video recorder 5, 6, 7, which can be played individually for said subject, with a monitor 8, 9, 10, and for the apparatus for generating an assessment signal to be formed by a swivel lever 11, 12, 13 which generates a signal in fine stages or infinitely variably. <IMAGE>

Inventors

• 👤 Hans Skutta
• 👤 Klaus Dellert

Bibliographic Details