EP0525947A1
Expired / Lapsed
EP
⏱️ 0.0 years remaining
Technique for correlating purchasing behaviour of a consumer to advertisements
Assignee: Individual
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Filing: 1992-05-27
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Granted: —
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Expires: 2012-05-27
Abstract
Abstract Advertisements and promotions to which a consumer has been exposed are monitored together with the subsequent purchasing behavior of that consumer. The information is combined to analyze whether and to what extent the advertisements and/or promotions influenced the consumer's purchases. Purchases are monitored by producing a machine readable record thereof with a store cash register. The consumer inserts this record into a home unit which stores this information. The home unit is also capable of issuing a reward to the consumer for cooperating. Also ,the advertising, promotion and/or purchase data is classified by the home unit into selected categories which can be accessed by a computer for further processing to provide, for example, certain test results of interest relatively quickly because only a portion of all the collected data needs to be analyzed.
Inventors
- 👤 Lee S. Weinblatt
Bibliographic Details
Application Number
—
Jurisdiction
EP
Data Source
google_patents
Last Synchronized
2026-10-25 04:04
CPC Classifications
G; G07; G07G; G07G1/00; G06; G06Q; G06Q30/00; G06Q30/02; G06Q30/0207; G06Q30/0224; G06Q30/0241; G06Q30/0251; G06Q30/0255; G06Q30/0269
Claims Analysis
Total Claims: 17
Claim 1
Independent Claim
84 words
Apparatus for obtaining and storing information on purchasing behavior of a consumer as well as advertisements to which said consumer has been exposed, comprising: advertisement monitoring means for monitoring exposure of said consumer to advertisements; cash register means for use in a store to place purchase information on a machine-readable record; and a unit for use in a home of said consumer including means for reading said machine-readable record, and means for storing output signals from said advertisement monitoring means and said reading means.
Claim 2
Dependent Claim
84 words
Apparatus for obtaining and storing information on purchasing behavior of a consumer as well as advertisements to which said consumer has been exposed, comprising: advertisement monitoring means for monitoring exposure of said consumer to advertisements; cash register means for use in a store to place purchase information on a machine-readable record; and a unit for use in a home of said consumer including means for reading said machine-readable record, and means for storing output signals from said advertisement monitoring means and said reading means.
Claim 3
Independent Claim
82 words
A method for obtaining and storing information on purchasing behavior of a consumer as well as advertisements to which said consumer has been exposed, comprising the steps of: monitoring exposure of said consumer to advertisements; producing in a store a machine-readable record on which has been placed purchase information on purchases made by said consumer in said store; and reading said machine-readable record in the home of said consumer, and storing signals obtained from said advertisement monitoring step and said reading step.
Claim 4
Independent Claim
82 words
A method for obtaining and storing information on purchasing behavior of a consumer as well as advertisements to which said consumer has been exposed, comprising the steps of: monitoring exposure of said consumer to advertisements; producing in a store a machine-readable record on which has been placed purchase information on purchases made by said consumer in said store; and reading said machine-readable record in the home of said consumer, and storing signals obtained from said advertisement monitoring step and said reading step.
Claim 5
Independent Claim
58 words
An apparatus for monitoring purchasing behavior of a consumer, comprising: a store terminal having means to produce a portable, machine-readable record of purchases made by said consumer; and a home unit adapted for use in a house of said consumer and including means for reading said machine-readable record and inputting signals therefrom into a means for storing data.
Claim 6
Independent Claim
58 words
An apparatus for monitoring purchasing behavior of a consumer, comprising: a store terminal having means to produce a portable, machine-readable record of purchases made by said consumer; and a home unit adapted for use in a house of said consumer and including means for reading said machine-readable record and inputting signals therefrom into a means for storing data.
Claim 7
Dependent Claim
36 words
The apparatus of claim 2, wherein said home unit comprises means for marking said record upon its being read by said reading means, and means responsive to said marking to prevent said record from being re-read.
Claim 8
Independent Claim
50 words
A method for monitoring purchasing behavior of a consumer, comprising the steps of: producing at a store a portable, machine-readable record of purchases made in said store by said consumer; and reading said record at a home of said consumer, and storing signals generated therefrom into a signal storage apparatus.
Claim 9
Independent Claim
50 words
A method for monitoring purchasing behavior of a consumer, comprising the steps of: producing at a store a portable, machine-readable record of purchases made in said store by said consumer; and reading said record at a home of said consumer, and storing signals generated therefrom into a signal storage apparatus.
Claim 10
Independent Claim
62 words
A method for monitoring purchases made by a consumer of products and/or services, comprising the steps of: providing a portable, machine readable record associated with said products and/or services at a site where such products and/or services are obtained by the consumer; and reading said record at a home of said consumer and storing signals generated therefrom into a signal storage apparatus.
Claim 11
Independent Claim
62 words
A method for monitoring purchases made by a consumer of products and/or services, comprising the steps of: providing a portable, machine readable record associated with said products and/or services at a site where such products and/or services are obtained by the consumer; and reading said record at a home of said consumer and storing signals generated therefrom into a signal storage apparatus.
Claim 12
Independent Claim
80 words
An apparatus for monitoring purchasing behavior of a consumer, comprising: a home unit adapted to be located in a home of said consumer and having means for storing data associated with purchases made by said consumer, said home unit including (a) means for detecting when a predetermined threshold has been reached of selected data input into said data storing means, and (b) means coupled to said detecting means for issuing a reward to said consumer when said threshold is reached.
Claim 13
Independent Claim
80 words
An apparatus for monitoring purchasing behavior of a consumer, comprising: a home unit adapted to be located in a home of said consumer and having means for storing data associated with purchases made by said consumer, said home unit including (a) means for detecting when a predetermined threshold has been reached of selected data input into said data storing means, and (b) means coupled to said detecting means for issuing a reward to said consumer when said threshold is reached.
Claim 14
Independent Claim
72 words
An apparatus for monitoring purchasing behavior of a consumer, comprising; a home unit adapted to be located in a home of said consumer and having means for storing data associated with purchases made by said consumer, said home unit including (a) means for arranging data stored in said data storing means into selected categories, and (b) means for retrieving the data in said selected categories in response to a given trigger signal.
Claim 15
Independent Claim
72 words
An apparatus for monitoring purchasing behavior of a consumer, comprising; a home unit adapted to be located in a home of said consumer and having means for storing data associated with purchases made by said consumer, said home unit including (a) means for arranging data stored in said data storing means into selected categories, and (b) means for retrieving the data in said selected categories in response to a given trigger signal.
Claim 16
Dependent Claim
59 words
Apparatus for monitoring purchasing behavior of a consumer, comprising: recording means to produce a portable, machine-readable record of purchases made by said consumer in a store; and means responsive to the output of said recording means to produce on said machine-readable record information on promotions available in said store which are associated with said purchases made by said consumer.
Claim 17
Dependent Claim
59 words
Apparatus for monitoring purchasing behavior of a consumer, comprising: recording means to produce a portable, machine-readable record of purchases made by said consumer in a store; and means responsive to the output of said recording means to produce on said machine-readable record information on promotions available in said store which are associated with said purchases made by said consumer.
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