Method and system for selective incentive point-of-sale marketing in response to customer shopping histories

Claim 1

A method for performing targeted marketing on shopping customers with a computer having a processor and memory, the method comprising the steps of: entering into the memory selected indicia from an identification presented by customers for use as unique customer identification codes in response to presentation of customers' identification at a point-of-sale; entering into the memory at the point-of-sale data relating to customers' shopping transactions, including data relating to a plurality of different products purchased by a specific customer; creating a database of a store's customers' shopping transactions and identification codes in response to said identification and said data, including information regarding products more frequently purchased than others of said plurality of different products purchased by said specific customer and stored in the memory; applying with the processor a value formula to said database of previously purchased products and shopping transaction data in order to determine a value for said more frequently purchased products for use as promotions, said value formula being variable and based on individual customers' prior purchase volumes in said store; generating with the processor a first signal in response to entry of identification codes of customers whose prior transactions at the store meet predetermined shopping history criteria; and in response to said first signal, effecting a first sales promotion to customers who meet said predetermined shopping history criteria, said sales promotion being related to at least one of said more frequently previously purchased than others of said plurality of different products purchased by said specific customer and the value of said sales promotion determined by said value formula.

Claim 2

A method for performing targeted marketing on shopping customers with a computer having a processor and memory, the method comprising the steps of: entering into the memory selected indicia from an identification presented by customers for use as unique customer identification codes in response to presentation of customers' identification at a point-of-sale; entering into the memory at the point-of-sale data relating to customers' shopping transactions, including data relating to a plurality of different products purchased by a specific customer; creating a database of a store's customers' shopping transactions and identification codes in response to said identification and said data, including information regarding products more frequently purchased than others of said plurality of different products purchased by said specific customer and stored in the memory; applying with the processor a value formula to said database of previously purchased products and shopping transaction data in order to determine a value for said more frequently purchased products for use as promotions, said value formula being variable and based on individual customers' prior purchase volumes in said store; generating with the processor a first signal in response to entry of identification codes of customers whose prior transactions at the store meet predetermined shopping history criteria; and in response to said first signal, effecting a first sales promotion to customers who meet said predetermined shopping history criteria, said sales promotion being related to at least one of said more frequently previously purchased than others of said plurality of different products purchased by said specific customer and the value of said sales promotion determined by said value formula.

Claim 17

A system for performing targeted marketing on shopping customers comprising: a terminal for entering at a point-of-sale unique customer identification codes; circuitry associated with said terminal for entering data at the point-of-sale relating to a customer's shopping transactions, including data relating to a plurality of different products purchased by the customer; a memory responsive to said terminal and said circuitry for creating a database of a store's customers' shopping transactions and identification codes, including information regarding products more frequently previously purchased by the customers than others of said plurality of different products purchased by said specific customer; a processor for applying a value formula to said stored data in order to determine a value for a sales promotion, said value based on the purchase volume of said specific customer and said processor determining a subset of said more frequently previously purchased products than others of said plurality of different products purchased by said specific customer; circuitry for generating a first signal for specific customers who have prior transactions at the store; and apparatus, in response to said first signal, for effecting a sales promotion to said customers who have prior shopping transactions at said store, said sales promotion including at least one of said more frequently purchased products in relation to said plurality of different products purchased by said specific customer in said subset of products and the value of said sales promotion being determined by said value formula.

Claim 18

A system for performing targeted marketing on shopping customers comprising: a terminal for entering at a point-of-sale unique customer identification codes; circuitry associated with said terminal for entering data at the point-of-sale relating to a customer's shopping transactions, including data relating to a plurality of different products purchased by the customer; a memory responsive to said terminal and said circuitry for creating a database of a store's customers' shopping transactions and identification codes, including information regarding products more frequently previously purchased by the customers than others of said plurality of different products purchased by said specific customer; a processor for applying a value formula to said stored data in order to determine a value for a sales promotion, said value based on the purchase volume of said specific customer and said processor determining a subset of said more frequently previously purchased products than others of said plurality of different products purchased by said specific customer; circuitry for generating a first signal for specific customers who have prior transactions at the store; and apparatus, in response to said first signal, for effecting a sales promotion to said customers who have prior shopping transactions at said store, said sales promotion including at least one of said more frequently purchased products in relation to said plurality of different products purchased by said specific customer in said subset of products and the value of said sales promotion being determined by said value formula.