US5992888A — Advertising device and method for use at point of…

Claim 1

Independent Claim 157 words

A method for displaying advertising materials to a potential purchaser coincident with the potential making of a financial transaction by the purchaser, the method comprising the steps of: a) identifying a group of purchasers having a common interest in a particular market; b) selecting a group of businesses which desire to access the group of purchasers for advertising purposes; c) producing at least one transaction recording card having a format for making a record of a financial transaction associated with the purchaser; d) placing the advertising material on the recording card in a format which may be viewed by the purchaser at a time and place of making the record of the financial transaction, said advertising material being representative of at least one business selected from the group of businesses; and e) providing means for attachment of the transaction recording card and associated advertising material to a financial transaction card which can be carried by the purchaser.

Claim 2

Independent Claim 157 words

A method for displaying advertising materials to a potential purchaser coincident with the potential making of a financial transaction by the purchaser, the method comprising the steps of: a) identifying a group of purchasers having a common interest in a particular market; b) selecting a group of businesses which desire to access the group of purchasers for advertising purposes; c) producing at least one transaction recording card having a format for making a record of a financial transaction associated with the purchaser; d) placing the advertising material on the recording card in a format which may be viewed by the purchaser at a time and place of making the record of the financial transaction, said advertising material being representative of at least one business selected from the group of businesses; and e) providing means for attachment of the transaction recording card and associated advertising material to a financial transaction card which can be carried by the purchaser.

Claim 3

Dependent Claim 60 words

A method as defined in claim 1, wherein the step of producing the transaction recording card comprises the more specific steps of printing on the recording card (i) a record format for entering purchase data representing point of sale purchase transactions and (ii) business information about a third party business for concurrent viewing by persons at the point of purchase.

Claim 4

Dependent Claim 36 words

A method as defined in claim 2, comprising the more specific step of printing business information which includes a company name and logo which provides a visual association of the purchaser with the third party business.

Claim 5

Dependent Claim 40 words

A method as defined in claim 2, further comprising the step of providing a separable coupon as part of the recording card for enabling the potential purchaser to redeem the separable coupon for additional value from the third party business.

Claim 6

Dependent Claim 26 words

A method as defined in claim 4, further comprising the step of developing marketing and demographic data regarding potential purchasers based on redemption of the coupon.

Claim 7

Dependent Claim 60 words

A method as defined in claim 1, wherein the step of producing the at least one transaction recording card includes the step of preparing a format for making a record of financial transactions associated with a card selected from the group consisting of credit cards, debit cards, smart cards, phone cards, gas cards, cash cards, incentive cards, and health cards.

Claim 8

Dependent Claim 36 words

A method as defined in claim 1, wherein the step of producing the at least one transaction recording card includes the step of preparing a format for entering data associated with a calendar and appointment system.

Claim 9

Dependent Claim 38 words

A method as defined in claim 1, wherein the step of producing the at least one transaction recording card includes the step of preparing a format for entering shopping list items as a reminder for future purchasing activity.

Claim 10

Dependent Claim 30 words

A method as defined in claim 1, wherein the step of producing the at least one transaction recording card includes the step of preparing a format for entering reminder notes.

Claim 11

Dependent Claim 48 words

A method as defined in claim 1, wherein the step of providing means for attachment comprises the more specific step of providing identification of a folding line for folding the recording card against itself to form a pocket for insertion of the transaction card within the recording card.

Claim 12

Independent Claim 225 words

A method for advertising on behalf of third party businesses which allows a potential customer to continuously carry advertising information which is automatically displayed to the potential customer at a point of sale, said method comprising the steps of: a) selecting a plurality of transaction recording cards attachable to a financial transaction card for carrying in a pocket of a purchaser, said recording cards having a format for entering transaction data occurring at the point of sale based on use of the financial transaction card; b) identifying a group of potential customers which are likely to have an interest in products and services of the third party businesses; c) placing advertising material on the recording cards which represents the third party businesses; d) assembling the plurality of recording cards in a package combining the convenience of (i) a recording format to be used by the potential customers in making general financial transactions, said format providing the potential customers with an incentive to regularly carry and use the recording cards, and (ii) focused advertising specifically directed to the potential customers of the third party businesses which is displayed automatically by the mere use of the transaction recording card with any purchase made by the potential customer using the attached financial transaction card; and e) distributing the package of recording cards to the group of potential customers.

Claim 13

Independent Claim 225 words

A method for advertising on behalf of third party businesses which allows a potential customer to continuously carry advertising information which is automatically displayed to the potential customer at a point of sale, said method comprising the steps of: a) selecting a plurality of transaction recording cards attachable to a financial transaction card for carrying in a pocket of a purchaser, said recording cards having a format for entering transaction data occurring at the point of sale based on use of the financial transaction card; b) identifying a group of potential customers which are likely to have an interest in products and services of the third party businesses; c) placing advertising material on the recording cards which represents the third party businesses; d) assembling the plurality of recording cards in a package combining the convenience of (i) a recording format to be used by the potential customers in making general financial transactions, said format providing the potential customers with an incentive to regularly carry and use the recording cards, and (ii) focused advertising specifically directed to the potential customers of the third party businesses which is displayed automatically by the mere use of the transaction recording card with any purchase made by the potential customer using the attached financial transaction card; and e) distributing the package of recording cards to the group of potential customers.

Claim 14

Dependent Claim 46 words

A method as defined in claim 11, wherein the step of placing advertising material on the recording cards comprises the more specific step of selecting priority positions on respective recording cards based on potential advertising exposure and assigning different commercial value to the respective priority positions.

Claim 15

Dependent Claim 63 words

A method as defined in claim 12, wherein the step of assembling the plurality of recording cards in a package includes the step of assigning priority positions to a sequence of recordings cards which form the package, a highest priority position being assigned to a first recording card placed at a top position in the package and lower positions receiving successively lesser value.

Claim 16

Dependent Claim 47 words

A method as defined in claim 11, wherein the step of placing advertising material on the recording cards comprises the more specific step of printing businesses information which includes a company name and logo for providing visual association of the potential customers with the third party business.

Claim 17

Dependent Claim 39 words

A method as defined in claim 11, further comprising the step of providing a separable coupon as part of the recording card for enabling the potential purchaser to redeem the coupon for additional value from the third party businesses.

Claim 18

Dependent Claim 57 words

A method as defined in claim 11, wherein the step of selecting the transaction recording cards includes the step of preparing a format for making a record of financial transaction associated with a card selected from the group consisting of credit cards, debit cards, smart cards, phone cards, gas cards, incentive cards, cash cards and health cards.

Claim 19

Independent Claim 211 words

A method for displaying advertising information representing third party businesses at a point of sale between a customer and a merchant, said method comprising the steps of: a) attaching a transaction recording card with applied advertising information regarding a third party business to a financial transaction card, said recording card having substantially common dimensions with the transaction card when in an attached configuration to permit insertion within a card pocket; b) inserting the attached recording card and transaction card within the pocket; c) removing the attached recording card and transaction card from the pocket for making a purchase at the point of sale while concurrently displaying the applied advertising information with a first viewing orientation; d) separating the recording card from the transaction card for processing of the transaction card for payment with respect to the purchase, while concurrently displaying the applied advertising information with a second viewing orientation; e) entering purchase data on the recording card, while concurrently displaying the applied advertising information with a third viewing orientation; f) attaching the recording card to the transaction card, while concurrently displaying the applied advertising information with a fourth viewing orientation; g) reinserting the attached recording card and transaction card within the pocket pending further use at a future point of sale.

Claim 20

Independent Claim 211 words

A method for displaying advertising information representing third party businesses at a point of sale between a customer and a merchant, said method comprising the steps of: a) attaching a transaction recording card with applied advertising information regarding a third party business to a financial transaction card, said recording card having substantially common dimensions with the transaction card when in an attached configuration to permit insertion within a card pocket; b) inserting the attached recording card and transaction card within the pocket; c) removing the attached recording card and transaction card from the pocket for making a purchase at the point of sale while concurrently displaying the applied advertising information with a first viewing orientation; d) separating the recording card from the transaction card for processing of the transaction card for payment with respect to the purchase, while concurrently displaying the applied advertising information with a second viewing orientation; e) entering purchase data on the recording card, while concurrently displaying the applied advertising information with a third viewing orientation; f) attaching the recording card to the transaction card, while concurrently displaying the applied advertising information with a fourth viewing orientation; g) reinserting the attached recording card and transaction card within the pocket pending further use at a future point of sale.

Claim 21

Dependent Claim 46 words

A method as defined in claim 17, wherein the step of attaching a transaction recording card includes the step of selecting a recording card having advertising material including a company name and logo which provides visual association of the potential customer with the third party business.

Claim 22

Dependent Claim 37 words

A method as defined in claim 17, further comprising the step of removing a separable coupon from the recording card for enabling the potential purchaser to redeem the coupon for additional value from the third party business.

Claim 23

Dependent Claim 56 words

A method as defined in claim 17, wherein the step of attaching the transaction recording cards comprises the more specific step of attaching the recording card to a financial transaction card selected from the group consisting of credit cards, debit cards, smart cards, phone cards, gas cards, rental cards, incentive cards, health cards and cash cards.

Claim 24

Independent Claim 182 words

A method for displaying advertising information representing third party businesses at a point of sale between a customer and a merchant, said method comprising the steps of; a) attaching a transaction recording card with applied advertising information regarding a third party business to a financial transaction card, said recording card having width dimensions no larger than the transaction card when in an attached configuration to permit insertion within a card pocket; b) inserting the attached recording card and transaction card within the pocket; c) removing the attached recording card and transaction card from the pocket for making a purchase at the point of sale while concurrently displaying the applied advertising information with a first viewing orientation; d) processing the transaction card for payment with respect to the purchase, while concurrently displaying the applied advertising information with a second viewing orientation; e) entering purchase data on the recording card, while concurrently displaying the applied advertising information with a third viewing orientation; and f) reinserting the attached recording card and transaction card within the pocket pending further use at a future point of sale.

Claim 25

Independent Claim 182 words

A method for displaying advertising information representing third party businesses at a point of sale between a customer and a merchant, said method comprising the steps of; a) attaching a transaction recording card with applied advertising information regarding a third party business to a financial transaction card, said recording card having width dimensions no larger than the transaction card when in an attached configuration to permit insertion within a card pocket; b) inserting the attached recording card and transaction card within the pocket; c) removing the attached recording card and transaction card from the pocket for making a purchase at the point of sale while concurrently displaying the applied advertising information with a first viewing orientation; d) processing the transaction card for payment with respect to the purchase, while concurrently displaying the applied advertising information with a second viewing orientation; e) entering purchase data on the recording card, while concurrently displaying the applied advertising information with a third viewing orientation; and f) reinserting the attached recording card and transaction card within the pocket pending further use at a future point of sale.

Claim 26

Independent Claim 149 words

A device for displaying third party advertising materials to a potential purchaser, as well as to other persons in immediate vicinity, coincident with making a financial transaction by the purchaser, the device comprising: at least one transaction recording card sized to attach to and conform to dimensions of a standard credit or debit card and having a format for making a record of a transaction associated with the purchaser; third party advertising material placed on the recording card in a format which may be viewed by the purchaser at a time and place of making the record of the transaction, said advertising material being representative of at least one business which has no association with a sponsor or supplier of the credit or debit card; and means for attachment of the transaction recording card and associated advertising material to a transaction card which can be carried by the purchaser.

Claim 27

Independent Claim 149 words

A device for displaying third party advertising materials to a potential purchaser, as well as to other persons in immediate vicinity, coincident with making a financial transaction by the purchaser, the device comprising: at least one transaction recording card sized to attach to and conform to dimensions of a standard credit or debit card and having a format for making a record of a transaction associated with the purchaser; third party advertising material placed on the recording card in a format which may be viewed by the purchaser at a time and place of making the record of the transaction, said advertising material being representative of at least one business which has no association with a sponsor or supplier of the credit or debit card; and means for attachment of the transaction recording card and associated advertising material to a transaction card which can be carried by the purchaser.

Claim 28

Dependent Claim 30 words

A device as defined in claim 22, further comprising a separable coupon as part of the recording card for enabling the potential purchaser to redeem the coupon for additional value.

Claim 29

Dependent Claim 51 words

A device defined in claim 22, wherein the at least one transaction recording card includes a format for making a record of transactions associated with a transaction card selected from the group consisting of credit cards, debit cards, smart cards, phone cards, gas cards, cash cards, incentive cards, and health cards.

Claim 30

Dependent Claim 18 words

A device as defined in claim 24, further comprising a transaction card removably attached to the recording card.

Claim 31

Dependent Claim 96 words

A device as defined in claim 22, further comprising and assembly of recording cards in a package combining the convenience of (i) a recording format to be used by the potential customers in making general financial transactions, said format providing the potential customers with an incentive to regularly carry and use the recording cards, and (ii) focused advertising specifically directed to the potential customers of the third party businesses which is displayed automatically by the mere use of the transaction recording card with any purchase made by the potential customer using the attached financial transaction card.

Claim 32

Dependent Claim 29 words

A device as defined in claim 26, wherein the assembly of recording cards are stacked in differing priority positions based on potential advertising exposure defining different commercial advertising value.

Claim 33

Dependent Claim 55 words

A device as defined in claim 27, wherein the assembly of recording cards comprise a stack of cards having advertising priority positions according to a sequence with a highest priority position being assigned to a first recording card placed at a top position in the stack of cards and lower positions having successively lesser value.

Annuity Stage	Window Opens	Payment Deadline	Surcharge Period Until	Estimated Fee	Status
3.5 Years (Year 4)	2002-11-29	2003-05-31	2003-11-30	$2000.00	Window Closed / Lapsed
7.5 Years (Year 8)	2006-11-29	2007-05-31	2007-11-30	$3760.00	Window Closed / Lapsed
11.5 Years (Year 12)	2010-11-29	2011-05-31	2011-11-30	$7700.00	Window Closed / Lapsed

Advertising device and method for use at point of sale

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