Enabling and/or disabling selected types of broadcast triggers

Claim 2

In a computer network which is comprised of a plurality of servers and a plurality of interactive television receiver units, and wherein the interactive television receiver units receive at least one broadcast communication channel containing one or more triggers that may be used to access, while viewing the broadcast communication channel, interactive content stored at one or more of the servers on the network, a method for permitting a service company, as opposed to a broadcaster, to control the interactive content that may be accessed by the one or more triggers, the method comprising steps for: loading into one or more of the interactive television receiver units at least one rule provided from a service company for determining whether a trigger that is included by a broadcaster on a broadcast communication channel is authorized by the service company for accessing interactive content associated with the trigger; receiving at the one or more interactive television receiver units a communication channel from a broadcaster, the communication channel containing at least one trigger; and based on the at least one rule, determining whether the, at least one trigger is authorized by the service company for permitting access to interactive content.

Claim 3

A method as recited in claim 1 , further comprising a step for updating the at least one rule at the one or more interactive television receiver units to reflect changes regarding which triggers are authorized by the service company.

Claim 4

A method as recited in claim 2 , wherein the at least one rule is loaded into a plurality of interactive television receiver units, and wherein the at least one rule is updated at some, but not all, of the plurality of interactive television receiver units.

Claim 5

A method as recited in claim 1 , wherein the at least one rule permits access to interactive content associated with the at least one trigger, and wherein the method further comprises a step for confirming a viewer's interest in the at least one trigger prior to permitting the display of information associated with the at least one trigger.

Claim 6

A method as recited in claim 1 , wherein the at least one rule allows the at least one trigger to automatically display information associated with the at least one trigger, the method further comprising acts of: connecting to the computer network; retrieving information from one or more servers based on one or more Uniform Resource Identifiers (“URIs”) included within the at least one trigger; and displaying the retrieved information.

Claim 7

A method as recited in claim 1 , wherein the at least one trigger leads to information embedded in a broadcast signal that is received over the at least one broadcast communication channel, and wherein the information is stored locally in at least one interactive television receiver unit.

Claim 8

A method as recited in claim 1 , wherein the at least one rule comprises string, and wherein the at least one trigger is authorized by the service company only if the at least one trigger contains the string.

Claim 9

A method as recited in claim 1 , wherein the at least one rule comprises a view attribute, and wherein the at least one trigger is authorized by the service company only if the trigger contains a matching view attribute.

Claim 10

A method as recited in claim 1 , wherein if the at least one rule is determined to apply to the at least one trigger, then handling the at least one trigger according to a first action associated with the at least one rule, and if no rule applies, then handling the at least one trigger according to a default action associated with the at least one trigger.

Claim 11

A method as recited in claim 9 , wherein the default action for the at least one trigger, if no rule applies, is to ignore the trigger.

Claim 12

A method as recited in claim 9 , wherein the default action for the trigger, if no rule applies, is to allow the trigger as authorized.

Claim 13

For a computer network which is comprised of a plurality of servers and a plurality of interactive television receiver units, and wherein the interactive television receiver units receive at least one broadcast communication channel containing one or more triggers that may be used to access, while viewing the broadcast communication channel, interactive content stored at one or more of the servers on the network, a computer program product comprising a computer readable medium carrying computer executable instructions that implement a method for permitting a service company, as opposed to a broadcaster, to control the interactive content that may be accessed by the one or more triggers, wherein the method comprises steps for: loading into one or more of the interactive television receiver units at least one rule provided from a service company for determining whether a trigger that is included by a broadcaster on a broadcast communication channel is authorized by the service company for accessing interactive content associated with the trigger; receiving at the one or more interactive television receiver units a communication channel from a broadcaster, the communication channel containing at least one trigger; and based on the at least one rule, determining whether the at least one trigger is authorized by the service company for permitting access to interactive content.

Claim 14

For a computer network which is comprised of a plurality of servers and a plurality of interactive television receiver units, and wherein the interactive television receiver units receive at least one broadcast communication channel containing one or more triggers that may be used to access, while viewing the broadcast communication channel, interactive content stored at one or more of the servers on the network, a computer program product comprising a computer readable medium carrying computer executable instructions that implement a method for permitting a service company, as opposed to a broadcaster, to control the interactive content that may be accessed by the one or more triggers, wherein the method comprises steps for: loading into one or more of the interactive television receiver units at least one rule provided from a service company for determining whether a trigger that is included by a broadcaster on a broadcast communication channel is authorized by the service company for accessing interactive content associated with the trigger; receiving at the one or more interactive television receiver units a communication channel from a broadcaster, the communication channel containing at least one trigger; and based on the at least one rule, determining whether the at least one trigger is authorized by the service company for permitting access to interactive content.

Claim 15

A computer program product as recited in claim 12 , the method further comprising a step for updating the at least one rule at the one or more interactive television receiver units to reflect changes regarding which triggers are authorized by the service company.

Claim 16

A computer program product as recited in claim 12 , wherein the at least one rule is loaded into a plurality of interactive television receiver units, and wherein the at least one rule is updated at some, but not all, of the plurality of interactive television receiver units.

Claim 17

A computer program product as recited in claim 12 , wherein the at least one rule permits access to interactive content associated with the at least one trigger, and wherein the method further comprises a step for confirming a viewer's interest in the at least one trigger prior to permitting the display of information associated with the at least one trigger.

Claim 18

A computer program product as recited in claim 12 , wherein the at least one rule allows the at least one trigger to automatically display information associated with the at least one trigger, the method further comprising acts of: connecting lo the computer network; retrieving information from one or more servers based on one or more Uniform Resource Identifiers (“URIs”) included within the at least one trigger; and displaying the retrieved information.

Claim 19

A computer program product as recited in claim 12 , wherein the at least one trigger leads to information embedded in a broadcast signal that is received over the at least one broadcast communication channel, and wherein the information is stored locally in at least one interactive television receiver unit.

Claim 20

A computer program product as recited in claim 12 , wherein the at least one rule comprises string, and wherein the at least one trigger is authorized by the service company only if the at least one trigger contains the string.

Claim 21

A computer program product as recited in claim 12 , wherein the at least one rule comprises a view attribute, and wherein the at least one trigger is authorized by the service company only if the trigger contains a matching view attribute.

Claim 22

A computer program product as recited in claim 12 , wherein if the at least one rule is determined to apply to the at least one trigger, then handling the at least one trigger according to a first action associated with the at least one rule, and if no rule applies, then handling the at least one trigger according to a default action associated with the at least one trigger.

Claim 23

A computer program product as recited in claim 20 , wherein the default action for the at least one trigger, if no rule applies, is to ignore the trigger.

Claim 24

A computer program product as recited in claim 20 , wherein the default action for the trigger, if no rule applies, is to allow the trigger as authorized.

Claim 25

In a computer network which is comprised of a plurality of servers and a plurality of interactive television receiver units, and wherein the interactive television receiver units receive at least one broadcast communication channel containing one or more triggers that may be used to access, while viewing the broadcast communication channel, interactive content stored at one or more of the servers on the network, a method for permitting a service company, as opposed to a broadcaster, to control the interactive content that may be, accessed by the one or more triggers, the method comprising acts of: storing into one or more of the interactive television receiver units one or more rules established by a service company for determining whether a trigger that is included by a broadcaster on a broadcast communication channel is authorized by the service company for accessing interactive content associated with the trigger; tuning the interactive television receiver unit to a communication channel from the broadcaster, the communication channel containing at least one trigger; and applying the one or more rules to determine whether the at least one trigger is authorized by the service company for permitting access to interactive content.

Claim 26

In a computer network which is comprised of a plurality of servers and a plurality of interactive television receiver units, and wherein the interactive television receiver units receive at least one broadcast communication channel containing one or more triggers that may be used to access, while viewing the broadcast communication channel, interactive content stored at one or more of the servers on the network, a method for permitting a service company, as opposed to a broadcaster, to control the interactive content that may be, accessed by the one or more triggers, the method comprising acts of: storing into one or more of the interactive television receiver units one or more rules established by a service company for determining whether a trigger that is included by a broadcaster on a broadcast communication channel is authorized by the service company for accessing interactive content associated with the trigger; tuning the interactive television receiver unit to a communication channel from the broadcaster, the communication channel containing at least one trigger; and applying the one or more rules to determine whether the at least one trigger is authorized by the service company for permitting access to interactive content.

Claim 27

A method as recited in claim 23 , wherein the one or more rules are updated to reflect changes regarding which triggers are authorized by the service company, the method further comprising acts of: establishing communication with a source of one or more updated rules, by either (i) tuning the interactive television receiver unit to an appropriate broadcast communication channel, or (ii) connecting to the source over the computer network and requesting the one or more updated rules; and replacing the one or more rules with the one or more updated rules.

Claim 28

A method as recited in claim 23 , wherein the one or more rules permit access to interactive content associated with the at least one trigger, and wherein a viewer's interest in the at least one trigger is confirmed prior to permitting the display of information associated with the at least one trigger, the method further comprising acts of: displaying a prompt corresponding to the at least one trigger; and if a viewer responds to the prompt within a particular time frame, displaying information associated with the at least one trigger, and otherwise, removing the prompt from display.

Claim 29

A method as recited in claim 23 , wherein the at least one trigger leads to information embedded in a broadcast signal that is received over the at least one broadcast communication channel, and wherein the information is stored locally in at least one interactive television receiver unit.

Claim 30

A method as recited in claim 23 , wherein the one or more rules comprise a string, and wherein the at least one trigger is authorized by the service company only if the at least one trigger contains the string.

Claim 31

A method as recited in claim 23 , wherein the one or more rules comprise a view attribute, and wherein the at least one trigger is authorized by the service company only if the trigger contains a matching view attribute.

Claim 32

A method as recited in claim 23 , wherein if the at least one rule is determined to apply to the at least one trigger, then processing the at least one trigger according to a first action associated with the at least one rule, and if no rule applies, then processing the at least one trigger according to a default action associated with the at least one trigger.

Claim 33

A method as recited in claim 29 , wherein the default action for the at least one trigger, if no rule applies, is to ignore the trigger.

Claim 34

A method as recited in claim 29 , wherein the default action for the trigger, if no rule applies, is to allow the trigger as authorized.

Claim 35

For a computer network which is comprised of a plurality of servers and a plurality of interactive television receiver units, and wherein the interactive television receiver units receive at least one broadcast communication channel containing one or more triggers that may be used to access, while viewing the broadcast communication channel, interactive content stored at one or more of the servers on the network, a computer program product comprising a computer readable medium carrying computer executable instructions that implement a method for permitting a service company, as opposed to a broadcaster, to control the interactive content that may be accessed by the one or more triggers, wherein the method comprises acts of: storing into one or more of the interactive television receiver units one or more rules established by a service company for determining whether a trigger that is included by a broadcaster on a broadcast communication channel is authorized by the service company for accessing interactive content associated with the trigger; tuning the interactive television receiver unit to a communication channel from the broadcaster, the communication channel containing at least one trigger; and applying the one or more rules to determine whether the at least one trigger is authorized by the service company for permitting access to interactive content.

Claim 36

For a computer network which is comprised of a plurality of servers and a plurality of interactive television receiver units, and wherein the interactive television receiver units receive at least one broadcast communication channel containing one or more triggers that may be used to access, while viewing the broadcast communication channel, interactive content stored at one or more of the servers on the network, a computer program product comprising a computer readable medium carrying computer executable instructions that implement a method for permitting a service company, as opposed to a broadcaster, to control the interactive content that may be accessed by the one or more triggers, wherein the method comprises acts of: storing into one or more of the interactive television receiver units one or more rules established by a service company for determining whether a trigger that is included by a broadcaster on a broadcast communication channel is authorized by the service company for accessing interactive content associated with the trigger; tuning the interactive television receiver unit to a communication channel from the broadcaster, the communication channel containing at least one trigger; and applying the one or more rules to determine whether the at least one trigger is authorized by the service company for permitting access to interactive content.

Claim 37

A computer program product as recited in claim 32 , wherein the one or more rules are updated to reflect changes regarding which triggers are authorized by the service company, the method further comprising acts of: establishing communication with a source of one or more updated rules, by either (i) tuning the interactive television receiver unit to an appropriate broadcast communication channel, or (ii) connecting to the source over the, computer network and requesting the one or more updated rules; and replacing the one or more rules with the one or more updated rules.

Claim 38

A computer program product as recited in claim 32 , wherein the one or more rules permit access to interactive content associated with the at least one trigger, and wherein a viewer's interest in the at least one trigger is confirmed prior to permitting the display of information associated with the at least one trigger, the method further comprising acts of: displaying a prompt corresponding to the at least one trigger; and if a viewer responds to the prompt within a particular time frame, displaying information associated with the at least one trigger, and otherwise, removing the prompt from display.

Claim 39

A computer program product as recited in claim 32 , wherein the at least one trigger leads to information embedded in a broadcast signal that is received over the at least one broadcast communication channel, and wherein the information is stored locally in at least one interactive television receiver unit.

Claim 40

A computer program product as recited in claim 32 , wherein the one or more rules comprise a string, and wherein the at least one trigger is authorized by the service company only if the at least one trigger contains the string.

Claim 41

A computer program product as recited in claim 32 , wherein the one or more rules comprise a view attribute, and wherein the at least one trigger is authorized by the service company only if the trigger contains a matching view attribute.

Claim 42

A computer program product as recited in claim 32 , wherein if the at least one rule is determined to apply to the at least one trigger, then processing the at least one trigger according to a first action associated with the at least one rule, and if no rule applies, then processing the at least one trigger according to a default action associated with the at least one trigger.

Claim 43

A computer program product as recited in claim 38 , wherein the default action for the at least one trigger, if no rule applies, is to ignore the trigger.

Claim 44

A computer program product as recited in claim 38 , wherein the default action for the trigger, if no rule applies, is to allow the trigger as authorized.