US6795710B1
Expired / Lapsed
US
⏱️ 0.0 years remaining
Identifying client patterns using online location-based derivative analysis
Assignee: Qualcomm Inc
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Filing: 2001-01-05
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Granted: 2004-09-21
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Expires: 2021-01-05
Abstract
Abstract A method and system for targeting content (e.g., a service or an advertisement) according to location-based information derived from a mobile wireless transceiver device. Position information as a function of time is used to calculate a rate of travel and a direction of travel. This information can be used to identify a likely mode of transportation. Geographical information can be used to further refine the mode of transportation. Thus, in addition to the position of the wireless transceiver devices, factors such as the rate of travel, the direction of travel and the likely mode of transportation are also considered to more precisely identify the appropriate service. Moreover, a potential destination can be predicted, allowing further refinement of the targeted service.
Inventors
- 👤 David Z. Creemer
Bibliographic Details
Application Number
—
Jurisdiction
US
Data Source
google_patents
Last Synchronized
2026-11-08 18:03
CPC Classifications
G; G06; G06Q; G06Q30/00; G06Q30/02; H; H04; H04M; H04M1/00; H04M1/72; H04M1/724; H04M1/72448; H04M1/72457; G06Q30/0241; G06Q30/0251; G06Q30/0261; G06Q30/0267; H04L; H04L67/00; H04L67/50; H04L67/52; H04L69/00; H04L69/30; H04L69/32; H04L69/322; H04L69/329; H04M3/00; H04M3/42; H04M3/487; H04M3/4872; H04M3/4878; H04W; H04W4/00; H04W4/02; H04W4/025; H04W4/027; H04W4/029; H04M1/72451
Claims Analysis
Total Claims: 24
Claim 1
Independent Claim
115 words
A method of targeting services according to information derived from a wireless transceiver device, said method comprising: receiving position and time information indicating positions of said wireless transceiver device as a function of time; calculating rate-based information for said wireless transceiver device based on a rate of travel calculated using said position and time information; calculating direction-based information for said wireless transceiver device based on a direction of travel calculated using said position information; reading user-specific information resident in a memory unit located on said wireless transceiver device, said user-specific information comprising address book information and calendar information; and providing content based on said user-specific information, said rate of travel and said direction of travel.
Claim 2
Independent Claim
115 words
A method of targeting services according to information derived from a wireless transceiver device, said method comprising: receiving position and time information indicating positions of said wireless transceiver device as a function of time; calculating rate-based information for said wireless transceiver device based on a rate of travel calculated using said position and time information; calculating direction-based information for said wireless transceiver device based on a direction of travel calculated using said position information; reading user-specific information resident in a memory unit located on said wireless transceiver device, said user-specific information comprising address book information and calendar information; and providing content based on said user-specific information, said rate of travel and said direction of travel.
Claim 3
Dependent Claim
36 words
The method as recited in claim 1 comprising: identifying a likely mode of transportation using said rate of travel; and providing content based on said user-specific information, said direction of travel and said mode of transportation.
Claim 4
Dependent Claim
35 words
The method as recited in claim 1 comprising: correlating said rate of travel and said direction of travel to geographical information in a database; and identifying a likely mode of travel using said geographical information.
Claim 5
Dependent Claim
59 words
The method as recited in claim 1 comprising: calculating a plurality of rates of travel and a plurality of directions of travel using a plurality of positions and times; maintaining an historical record comprising said plurality of rates of travel and said plurality of directions of travel; and providing content based on said historical record and said user-specific information.
Claim 6
Dependent Claim
18 words
The method as recited in claim 4 comprising: sampling said plurality of positions and times at periodic intervals.
Claim 7
Dependent Claim
39 words
The method as recited in claim 1 comprising: calculating a prospective position for said wireless transceiver device using said rate of travel and said direction of travel; and providing content based on said prospective position and said user-specific information.
Claim 8
Dependent Claim
31 words
The method as recited in claim 1 wherein said providing content further comprises: providing a targeted advertisement relevant to said user-specific information, said rate of travel and said direction of travel.
Claim 9
Dependent Claim
24 words
The method as recited in claim 1 wherein said method is implemented in a server computer system communicatively coupled to said wireless transceiver device.
Claim 10
Dependent Claim
150 words
A computer system communicatively coupled to a mobile wireless transceiver device, said computer system comprising: a bus; a processor coupled to said bus; and a memory coupled to said bus, said memory comprising instructions for implementing a method targeting services according to information derived from said wireless transceiver device, said method comprising: receiving position and time information indicating positions of said wireless transceiver device as a function of time; calculating rate-based information for said wireless transceiver device based on a rate of travel calculated using said position and time information; calculating direction-based information for said wireless transceiver device based on a direction of travel calculated using said position information; reading user-specific information resident in a memory unit located on said wireless transceiver device, said user-specific information comprising address book information and calendar information; and providing content based on said user-specific information, said rate of travel and said direction of travel.
Claim 11
Dependent Claim
150 words
A computer system communicatively coupled to a mobile wireless transceiver device, said computer system comprising: a bus; a processor coupled to said bus; and a memory coupled to said bus, said memory comprising instructions for implementing a method targeting services according to information derived from said wireless transceiver device, said method comprising: receiving position and time information indicating positions of said wireless transceiver device as a function of time; calculating rate-based information for said wireless transceiver device based on a rate of travel calculated using said position and time information; calculating direction-based information for said wireless transceiver device based on a direction of travel calculated using said position information; reading user-specific information resident in a memory unit located on said wireless transceiver device, said user-specific information comprising address book information and calendar information; and providing content based on said user-specific information, said rate of travel and said direction of travel.
Claim 12
Dependent Claim
38 words
The computer system of claim 9 wherein said method comprises: identifying a likely mode of transportation using said rate of travel; and providing content based on said user-specific information, said direction of travel and said mode of transportation.
Claim 13
Dependent Claim
15 words
The computer system of claim 9 wherein said computer system is a server computer system.
Claim 14
Dependent Claim
37 words
The computer system of claim 9 wherein said method comprises: correlating said rate of travel and said direction of travel to geographical information in a database; and identifying a likely mode of travel using said geographical information.
Claim 15
Dependent Claim
61 words
The computer system of claim 9 wherein said method comprises: calculating a plurality of rates of travel and a plurality of directions of travel using a plurality of positions and times; maintaining an historical record comprising said plurality of rates of travel and said plurality of directions of travel; and providing content based on said historical record and said user-specific information.
Claim 16
Dependent Claim
20 words
The computer system of claim 13 wherein said method comprises: sampling said plurality of positions and times at periodic intervals.
Claim 17
Dependent Claim
41 words
The computer system of claim 9 wherein said method comprises: calculating a prospective position for said wireless transceiver device using said rate of travel and said direction of travel; and providing content based on said prospective position and said user-specific information.
Claim 18
Dependent Claim
33 words
The computer system of claim 9 wherein said providing content of said method further comprises: providing a targeted advertisement relevant to said user-specific information, said rate of travel and said direction of travel.
Claim 19
Independent Claim
99 words
A method of targeting services according to information derived from a wireless transceiver device, said method comprising: receiving rate-based information comprising a rate of travel of said wireless transceiver device; receiving direction-based information comprising a direction of travel of said wireless transceiver device; identifying a likely mode of transportation using said rate of travel; reading user-specific information resident in a memory unit located on said wireless transceiver device, said user-specific information comprising address book information and calendar information; and sending a message identifying a service appropriate to said user-specific information, said direction of travel and said mode of transportation.
Claim 20
Independent Claim
99 words
A method of targeting services according to information derived from a wireless transceiver device, said method comprising: receiving rate-based information comprising a rate of travel of said wireless transceiver device; receiving direction-based information comprising a direction of travel of said wireless transceiver device; identifying a likely mode of transportation using said rate of travel; reading user-specific information resident in a memory unit located on said wireless transceiver device, said user-specific information comprising address book information and calendar information; and sending a message identifying a service appropriate to said user-specific information, said direction of travel and said mode of transportation.
Claim 21
Dependent Claim
52 words
The method as recited in claim 17 comprising: maintaining an historical record for said wireless transceiver device, said historical record comprising said rate-based information and said direction-based information received at different times; and sending a message identifying a service appropriate to said user-specific information, said mode of transportation and said historical record.
Claim 22
Dependent Claim
47 words
The method as recited in claim 17 comprising: calculating a prospective position for said wireless transceiver device using said rate of travel and said direction of travel; and sending a message identifying a service appropriate to said user-specific information, said mode of transportation and said prospective position.
Claim 23
Dependent Claim
14 words
The method as recited in claim 19 wherein said message is a targeted advertisement.
Claim 24
Dependent Claim
24 words
The method as recited in claim 17 wherein said step comprises: using geographical information in a database to identify said likely mode of transportation.
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USPTO Annuity & Maintenance Windows
| Annuity Stage | Window Opens | Payment Deadline | Surcharge Period Until | Estimated Fee | Status |
|---|---|---|---|---|---|
| 3.5 Years (Year 4) | 2007-09-21 | 2008-03-22 | 2008-09-21 | $2000.00 | Window Closed / Lapsed |
| 7.5 Years (Year 8) | 2011-09-21 | 2012-03-22 | 2012-09-21 | $3760.00 | Window Closed / Lapsed |
| 11.5 Years (Year 12) | 2015-09-21 | 2016-03-22 | 2016-09-21 | $7700.00 | Window Closed / Lapsed |