Visually clear lake colored dentifrice

Claim 1

A visually clear lake colored dentifrice comprising a liquid vehicle having a refractive index between about 1.36 and 1.47, up to about 10% by weight of a gelling agent, about 5-50% by weight of a polishing material having a refractive index similar to that of that of the said liquid vehicle, such that the said dentifrice is visually clear in appearance when the said polishing material is dispersed in the said liquid vehicle and about 0.004-1% by weight of a lake pigment insoluble in water and in the said liquid vehicle, the said lake pigment containing an inherently colorless insoluble base or substrate comprising alumina, zirconia, titania or a mixture thereof having precipitated and extended thereon 10-40% of a water-soluble D & C or FD & C color dye, said lake essentially providing the color to said visually clear dentifrice by dispersion throughout the dentifrice medium which is thereby colored and without dissolution of said water-soluble dye, said color imparted by the insoluble lake pigment remaining stable longer upon storage of said dentifrice than color imparted by water-soluble dye.